LISA has by no means been one to observe the principles, and Alter Ego is a proof she’s in a league of her personal. Launched on February 28 by way of LLOUD Co./RCA Data, the BLACKPINK celebrity’s first full-length solo album isn’t only a debut report or a short lived detour from BLACKPINK—it’s a declaration. Daring, relentless, and unapologetically LISA, the album fuses hip-hop, R&B, and high-energy membership beats right into a soundscape that instructions consideration.
And a focus is strictly what it’s getting. In simply days, Alter Ego shattered information earlier than it even dropped, racking up over 1 billion Spotify streams, making historical past as the primary album by a feminine Okay-pop artist to take action pre-release. Lead single “Born Once more” that includes Doja Cat and RAYE stormed into the Billboard Sizzling 100 and have become the #1 most-added track on High 40 radio within the U.S. In the meantime, its music video, directed by Bardia Zeinali, debuted at #1 on YouTube’s Every day High Music Movies worldwide and hasn’t left the dialog since.
However Alter Ego isn’t nearly numbers—it’s about evolution. LISA doesn’t simply push boundaries right here; she obliterates them, unleashing a genre-blurring, confidence-drenched masterpiece that proves she’s greater than a worldwide pop star—she’s a motion.
A Star with Many Faces
Throughout 15 tracks, LISA introduces 5 alter egos, every embodying a distinct aspect of her inventive and private id. There’s Roxi, the unapologetic rockstar; Sunni, the sultry enigma; Kiki, the empowered visionary; Vixi, the insurgent with hearth in her veins; and Speedi, the unstoppable pressure. It’s an formidable idea—one that would have simply felt overwhelming—however LISA executes it with seamless precision.
Relatively than a gimmick, these personas act as sonic guides, shaping the album’s narrative and giving every observe a singular pulse, main listeners via an adrenaline-fueled journey of self-discovery. The personas translate into the music itself, making Alter Ego really feel like a multi-dimensional efficiency somewhat than only a assortment of songs, every alter ego entering into the highlight at simply the appropriate second. It’s a daring artistic danger, however one which pays off, elevating the album from a typical pop challenge to an immersive, expertise that’s exhausting to skip.
A Roaster of Heavyweights
If anybody ever questioned LISA’s solo star energy, her record of powerhouse collaborators ought to put these inquiries to relaxation. From the opening beat, Alter Ego is stacked with plain anthems and high-profile collaborations. Megan Thee Stallion brings her signature hearth to the fierce “Rapunzel”, whereas Rosalía provides a contact of flamenco-infused energy to “New Lady”. The album turns up the depth with Future on the hard-hitting “FXCK UP THE WORLD”, whereas Tyla softens the sides with the breezy, Afrobeat-infused “Once I’m With You”. LISA proves her versatility, transferring effortlessly between high-energy rap, sultry R&B, and club-ready bangers, giving followers just a little little bit of every thing—besides predictability.
One of many album’s greatest standouts, “Rockstar”, has already cemented itself as a worldwide smash, debuting at #1 on the Billboard International Ex. US Chart and successful LISA her second MTV VMA for Greatest Okay-Pop—making her the first solo act to win the class a number of instances. It’s pure adrenaline: daring, brash, and full of an infectious hook that refuses to depart your head. In the meantime, the hypnotic “Moonlit Flooring (Kiss Me)” unveils a seductive, mysterious aspect of LISA that proves she’s not simply right here to dominate the charts—she’s crafting a wholly new sonic expertise.
These aren’t simply high-profile options for the sake of clout—they’re intentional, handpicked pairings that improve LISA’s personal imaginative and prescient somewhat than overshadow it. Each collaboration appears like an natural, electrical assembly of minds, elevating Alter Ego into one thing larger than only a debut album.
‘Alter Ego’ Tracklist:
- ‘Born Once more’ ft. Doja Cat & RAYE
- ‘Rockstar’
- ‘Elastigirl’
- ‘Thunder’
- ‘New Lady feat. ROSALÍA’
- ‘FXCK UP THE WORLD ft. Future’
- ‘Rapunzel ft. Megan Thee Stallion’
- ‘Moonlit Flooring (Kiss Me)’
- ‘Once I’m With You ft. Tyla’
- ‘BADGRRRL’
- ‘Way of life’
- ‘Chill’
- ‘Dream’
- ‘FXCK UP THE WORLD (Vixi solo model)’
- ‘Rapunzel (Kiki solo model)’
From Oscars to Coachella—LISA’s Unstoppable Run
If Alter Ego wasn’t already sufficient, LISA’s momentum is making it plain. On March 2, she made her Oscars debut in a particular efficiency alongside Doja Cat and RAYE, turning into essentially the most talked-about artist on the occasion with over 500,000 on-line mentions. And she or he’s removed from completed. Up subsequent? A solo Coachella debut in April, the place she’s anticipated to ship one of many competition’s most anticipated performances.
And let’s not overlook Hollywood. LISA is already making waves along with her debut function in HBO’s The White Lotus Season 3—her first main performing function. Add to that dominance in world style realm, as a number one ambassador for Louis Vuitton and Bulgari, and it’s clear: this isn’t only a new chapter in LISA’s profession. It’s the start of an entire new period.
The Verdict!
With Alter Ego, LISA isn’t simply entering into the solo highlight—she’s commanding it. This album isn’t a mere spin-off from BLACKPINK’s legacy; it’s the beginning of one thing fully new—fearless, formidable, and unmistakably hers as she’s carving out a lane that solely she will personal. For longtime followers aka BLINKS, Alter Ego is an exhilarating deep dive into the various sides of an artist they’ve adored for years. For newcomers, it’s an ideal introduction to probably the most dynamic, boundary-breaking performers of this technology.
With record-breaking streams, a game-changing idea, and a solo Coachella debut on the horizon, one factor is plain—LISA’s second isn’t coming. It’s already right here.
Hearken to Alter Ego right here and on Spotify!
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What’s your tackle Alter Ego? Is LISA redefining the solo sport or exceeding each expectation? Hit us up on X/ Twitter @Celebmix and let’s speak—as a result of this period is simply getting began!