The Middle of Intelligence for Tourism Economic system tasks São Paulo’s tourism sector will generate R$340 billion ($57 billion) in 2025. This represents a 3.6% development in comparison with 2024 figures. Tourism now constitutes practically 10% of the state’s GDP, establishing itself as a crucial financial pillar.
The tourism trade creates substantial employment alternatives all through São Paulo state. Officers anticipate 33,000 new direct jobs by year-end. At the moment, tourism helps roughly 500,000 positions throughout 52 totally different financial sectors.
Customer numbers gasoline this prosperity with 51 million vacationers anticipated this 12 months. Home Brazilian vacationers make up 48.5 million of those guests. Worldwide arrivals account for two.5 million, strengthening overseas alternate earnings.
São Paulo metropolis maintains its place as Brazil’s main gateway for worldwide guests. The metropolis obtained practically 220,000 overseas vacationers in January 2025 alone. Town hosts roughly one occasion each six minutes, sustaining sturdy resort demand.
Lodge efficiency stays strong with occupancy charges regular round 65%. Common every day charges have elevated to roughly R$658. The area homes between 410-550 resorts providing guests 42,000-50,000 rooms whole.
Three strategic tourism districts established final 12 months speed up development by tax incentives. The downtown São Paulo district expects R$5 billion ($833 million) in investments over three years. These zones appeal to each private and non-private capital to boost customer experiences.
São Paulo Tourism Drives $57 Billion Financial Surge in 2025
Main occasions considerably enhance financial figures. The São Paulo Carnival earlier this 12 months generated R$3.4 billion ($567 million). This celebration created 50,000 short-term jobs and attracted 16.5 million contributors over three weekends.
Roberto de Lucena, Tourism Secretary, emphasizes the state’s aggressive benefit. “São Paulo maintains development above the nationwide common. The state attracts essentially the most vacationers in Brazil and contributes most to the nationwide tourism economic system.” Information-driven methods information growth, making certain sustainable tourism enlargement by 2025 and past.
